Shadedmuse
03-10-2002, 5:29 PM
Since Shaw and Clear channel radio stations are avaible on Starchoice, I feel this belongs here. This is what Clear channel is doing and do you think Shaw will be right behind and follow their lead? after all somone on this board said Shaw is the Clear channel of Canada.When are local DJs not local DJs?
When they are doing something called voice-tracking, an increasingly common trend in the radio business.
Voice-tracking has arrived in Spokane, where several popular DJs and radio teams are recording their "Spokane" shows from hundreds of miles away.
For instance, the KIXZ-FM (KIX 96) morning team, Tim Hattrick & Willy D. Loon, operate out of a Clear Channel station in Phoenix. Every day, they send a customized version of their show, complete with local references about the weather and upcoming concerts, to KIX 96, which is also a Clear Channel station.
This goes beyond syndication, in which a station buys a national show and puts it on the air. According to Kosta Panidis, Spokane's Clear Channel general manager, it's "better than syndication."
"It allows us to have major-market talent customized for this market," said Panidis. "We couldn't afford them for this market. But this is the best of both worlds. We're not just sticking a syndicated show in there."
In Spokane, Clear Channel also imports a DJ named Mazzy from California for the 7 p.m.-to-midnight show on KCDA-FM (The Mix, 103.1).
A local announcer in the studio does the time-and-temperature duties and feeds the DJs with local information. Digital technology allows them to record all of the talk for an entire five-hour show in about an hour. If done right, it sounds local.
It can also be controversial. A recent Wall Street Journal story reported that a Clear Channel DJ in San Diego told his listeners in Boise about how he was "hanging out" in a Boise nightclub, when, in fact, he had never set foot in Boise.
Clear Channel is the industry leader in voice-tracking, but it's not the only one doing it here.
Kari Bushman, who does the midday show on Citadel's KAEP-FM (The Peak. 105.7), is actually in Salt Lake City. And Scott Valentine, who does the midday show at the KXLY Broadcast Group's KXLY-FM (Classy 99.9) does his show out of Seattle. In both cases, however, these were Spokane DJs who moved to a different city and whose Spokane stations are using the new technology to keep them "here."
Neither Citadel nor the KXLY group are as enthusiastic as Clear Channel about the virtues of voice-tracking.
"We want to be able to get out and meet our listeners," said Jim Richmond, the local Citadel general manager.
"A station committed to being a local entertainment source will have the greatest impact over the long term," said Brew Michaels, the director of programming for KXLY's FM stations.
However, Panidis said that radio is changing, and stations will increasingly use the new technology.
By the way, voice-tracking can work both ways. Lyn Daniels of KIX 96 exports her show from Spokane to a sister station in Yakima. And Laura Palmer of Mix 103.1 exports her show from Spokane to four other stations.
When they are doing something called voice-tracking, an increasingly common trend in the radio business.
Voice-tracking has arrived in Spokane, where several popular DJs and radio teams are recording their "Spokane" shows from hundreds of miles away.
For instance, the KIXZ-FM (KIX 96) morning team, Tim Hattrick & Willy D. Loon, operate out of a Clear Channel station in Phoenix. Every day, they send a customized version of their show, complete with local references about the weather and upcoming concerts, to KIX 96, which is also a Clear Channel station.
This goes beyond syndication, in which a station buys a national show and puts it on the air. According to Kosta Panidis, Spokane's Clear Channel general manager, it's "better than syndication."
"It allows us to have major-market talent customized for this market," said Panidis. "We couldn't afford them for this market. But this is the best of both worlds. We're not just sticking a syndicated show in there."
In Spokane, Clear Channel also imports a DJ named Mazzy from California for the 7 p.m.-to-midnight show on KCDA-FM (The Mix, 103.1).
A local announcer in the studio does the time-and-temperature duties and feeds the DJs with local information. Digital technology allows them to record all of the talk for an entire five-hour show in about an hour. If done right, it sounds local.
It can also be controversial. A recent Wall Street Journal story reported that a Clear Channel DJ in San Diego told his listeners in Boise about how he was "hanging out" in a Boise nightclub, when, in fact, he had never set foot in Boise.
Clear Channel is the industry leader in voice-tracking, but it's not the only one doing it here.
Kari Bushman, who does the midday show on Citadel's KAEP-FM (The Peak. 105.7), is actually in Salt Lake City. And Scott Valentine, who does the midday show at the KXLY Broadcast Group's KXLY-FM (Classy 99.9) does his show out of Seattle. In both cases, however, these were Spokane DJs who moved to a different city and whose Spokane stations are using the new technology to keep them "here."
Neither Citadel nor the KXLY group are as enthusiastic as Clear Channel about the virtues of voice-tracking.
"We want to be able to get out and meet our listeners," said Jim Richmond, the local Citadel general manager.
"A station committed to being a local entertainment source will have the greatest impact over the long term," said Brew Michaels, the director of programming for KXLY's FM stations.
However, Panidis said that radio is changing, and stations will increasingly use the new technology.
By the way, voice-tracking can work both ways. Lyn Daniels of KIX 96 exports her show from Spokane to a sister station in Yakima. And Laura Palmer of Mix 103.1 exports her show from Spokane to four other stations.